Social Media Week Europe

Web 3. Metaverse. NFTs. The social-media world has never been more dynamic, exciting, or complex. The Social Media Week audience has been fast growing since Adweek’s acquisition of the brand in early 2021. For our first ever in-person SMW Europe, we focused on adapting and evolving the brand identity as we reach new influential and rising marketers. Like Brandweek Europe, we aimed to build brand legacy with an adapted version of the logo yet create an otherwise an entirely new branding system.

Creative Direction Carol Wells | Art Direction Alyson Lawrence, Lillian Crandall
European Event Lead & Graphic Designer Fiona Kane-Salafia
Creative Developer Harrison Jude | Junior Designer Dominic Ruth
Photography Kindred Minds