Athleta Apparel

Athleta knows you’re trying to do it all and that you deserve clothing that can keep up. This campaign highlights athleisure as versatile as you are through stylized photography. Slight abstraction in a broad range of color is implemented to showcase the dimensionality of women’s lives and portray a high-energy lifestyle with implied motion. Layered typography echoes the visual concept.

Conceptual Partner: Hannah Hornung